Paddy Power teams up with iSoftBet for Basic Instinct launch

An iSoftBet slot based on the hit 1990s thriller Basic Instinct has been launched on gaming giant Paddy Power’s website.

With a progressive jackpot, three stacked wilds, free spins and bonus award coins, Basic Instinct offers 243 different ways to win.

The branded game was recently certified for the UK market, having been licensed from film company StudioCanal.

Basic Instinct is already one of iSoftBet's most popular branded slots, and Paddy Power will be hoping that the game is as popular as the film, which featured Sharon Stone and Michael Douglas and was one of the blockbusters of the decade.

“We are excited to see Basic Instinct go live on such a prestigious operator,” iSoftBet Group Sales and Business Development Manager Luci Apostolou said.

“Our relationship with Paddy Power has gone from strength to strength, and this launch is truly one to be celebrated.”

Paddy Power’s Games Marketing Manager, Conor Leavey, added: “The marketing potential for such a powerful brand as Basic Instinct is a force to be reckoned with, and Paddy Power will certainly make the most of this opportunity.”

To celebrate the launch, Paddy Power is offering Basic Instinct players the chance towin a memorable supercar experience at the Chobham Test Track in Surrey, UK.

To get involved, players can earn one ticket into the draw for every £/€25 spent on Basic Instinct, with the offer ending at midnight this Monday, August 17. Ten runners-up will win a £/€50 NETFLIX Gift Card.

Revolutionary Live Poker Web Stream for PaddyPower Poker Irish Open 2011

paddypowerpoker.com will webcast live web stream of the Irish Open 2011, revolutionizing online coverage of multi-table poker tournaments.  The cutting-edge production will be anchored by Jessie May in a studio at the heart of the event and will feature live interviews, roving reporters and cameras in every corner of the tournament room, a dynamic news ticker on the live stream with up-to-the-minute info, social media interactivity for players and fans, a live feature table with running commentary and live streaming functionality for iPhones.
Live online coverage, which will be accessible via the live stream at http://www.paddypowerpoker.com/irish-poker-open/live and blog at http://www.paddypowerpoker.com/community/blog/, starts at 1.00 pm on Friday April 22 and continues through Easter weekend until the end of play at the final table on Monday April 25.

Viewers will also be able to take advantage of a host of exclusive promotions over the course of the weekend including daily iPad freerolls, a generous reload bonus, and a fantastic World Series of Poker Experience package to play poker in Las Vegas this summer.

Additionally, paddypower.com will offer live betting in a variety of markets during the Irish Open, accessible via the live stream window.

The voice of poker, Jessie May, said he was thrilled to part of such an exciting production. “The Irish Open is my favourite tournament of the year and this year we’re giving online coverage of live poker a much-needed overhaul.

“It’s going to be revolutionary - more of an action-packed web-show than a basic live stream - with roving reporters covering every inch of the room, on-the-fly interviews, up-to-the-minute chip counts on our news ticker, a feature table, blog, twitter, Facebook. You name it we’ve got it.

The paddypowerpoker.com Irish Open is Europe’s longest running poker tournament. Now in its 30th year the €3,200 + €300 event takes place over Easter weekend, April 22 to 25, at the Burlington Hotel, Dublin Ireland and will feature some of the biggest names in the world of poker.