Friday, August 14, 2015

Paddy Power teams up with iSoftBet for Basic Instinct launch

An iSoftBet slot based on the hit 1990s thriller Basic Instinct has been launched on gaming giant Paddy Power’s website.

With a progressive jackpot, three stacked wilds, free spins and bonus award coins, Basic Instinct offers 243 different ways to win.

The branded game was recently certified for the UK market, having been licensed from film company StudioCanal.

Basic Instinct is already one of iSoftBet's most popular branded slots, and Paddy Power will be hoping that the game is as popular as the film, which featured Sharon Stone and Michael Douglas and was one of the blockbusters of the decade.

“We are excited to see Basic Instinct go live on such a prestigious operator,” iSoftBet Group Sales and Business Development Manager Luci Apostolou said.

“Our relationship with Paddy Power has gone from strength to strength, and this launch is truly one to be celebrated.”

Paddy Power’s Games Marketing Manager, Conor Leavey, added: “The marketing potential for such a powerful brand as Basic Instinct is a force to be reckoned with, and Paddy Power will certainly make the most of this opportunity.”

To celebrate the launch, Paddy Power is offering Basic Instinct players the chance towin a memorable supercar experience at the Chobham Test Track in Surrey, UK.

To get involved, players can earn one ticket into the draw for every £/€25 spent on Basic Instinct, with the offer ending at midnight this Monday, August 17. Ten runners-up will win a £/€50 NETFLIX Gift Card.


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